MBA in a Box

What you’ll learn

• Receive an ‘MBA in a Box’ certificate of completion
• Acquire the same business acumen as MBA graduates
• How to start a company from scratch
• Understand how a business functions and what makes a company successful
• Get promoted and be ready for a managerial role
• Transition into a career requiring solid business knowledge
• Be able to perform an industry analysis
• Understand what the critical success factors in an industry are
• Carry out SWOT analysis
• Use Michael Porter’s Five Forces model
• Apply Game theory in real-life business situations
• Understand what a competitive advantage is and how to acquire it
• Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
• Apply best practices when managing people
• Understand how to recruit, select, onboard, develop, and motivate employees
• Carry out effective marketing research
• Perform market segmentation
• Select the right target client group
• Set up the 4 Ps of Marketing in a coherent way
• Calculate Customer-Lifetime-Value
• Understand financials
• Be able to read and prepare the three financial statements – P&L, Balance Sheet, and Cash Flow
• Perform financial statement analysis
• Calculate cash flows
• Become a master negotiator
• Enlarge the pie for all negotiating parties
• Have experience and be aware of different negotiating tactics
• Ex

Welcome to MBA in a box: Business lessons from a CEO! 

This is the only online course you need to acquire the business acumen to:  

• Start up your own business  
• Grow your existing venture  
• Take your career to the next level  
• Get promoted and apply managerial, financial, marketing, decision-making and negotiation skills in the real business world  
• Have an all-around view of why some companies (and people) succeed when doing business and others do not  

This course is jam-packed with the same useful information and real-life case studies MBA graduates acquire throughout their training in top-tier business schools. We have even made it more interactive by preparing a gamebook for you. Yeah, that’s right! Learning business and finance need not be boring!   

The gamebook will test what you have learned and will simulate a real-world environment in which your decisions as a business executive will have real monetary consequences for a company. Can you think of any better way to reinforce what you have learned?  

An exciting journey from A-Z.  

If you are a complete beginner and you know nothing about business or finance, don’t worry at all! In each of the five main modules of the course, we start from the very basics and will gradually build up your knowledge. The course contains plenty of real-life examples and case studies that make it easy to understand.   

Five modules  

MBA in a box is a collection of the five courses that are most frequently taught to MBA students. We have carried out extensive research and explored the curriculums of the most successful MBA programs around the world including Harvard Business School, Wharton School of the University of Pennsylvania, INSEAD, Booth School of Business, London Business School and others. This is the reason the following modules have been included in this program:  

• Business Strategy  
• Management and HR Management  
• Marketing Communications and Marketing Management  
• Accounting and Financial Statement Analysis  
• Decision Making, Persuasion, and Negotiation  

Teaching is our passion  

For over six months, we worked hard to create the best possible MBA course that will deliver the most value for you. We want you to succeed, which is why the course tries to be as engaging as possible. High-quality animations, superb course materials, a gamebook simulation, quiz questions, handouts and course notes, as well as a glossary with new terms are some of the extra perks you will get by subscribing.  

What makes this course different from the rest of the Business courses out there?  

• High-quality production – HD video and animations (This isn’t a collection of boring lectures!)  
• Knowledgeable instructor (CEO of an 8-digit business) 
• Complete training – we will cover all major topics and skills you need to become an entrepreneur, a successful investor, or a business executive  
• Extensive Case Studies that will help you reinforce everything that you’ve learned  
• Gamebook – solve our Gamebook and make this course an interactive experience to test what you’ve learned while taking the course  
• Excellent support – if you don’t understand a concept or you simply want to drop us a line, you’ll receive an answer within 1 business day  
• Dynamic – we don’t want to waste your time! The instructor keeps up a very good pace throughout the whole course  
• Bonus prizes – upon completion of 50% and 100% of the course, you will receive two bonus gifts  

Why do you need these skills?  

1. Salary/Income – it is not a coincidence that MBA graduates earn 40% more than their peers – they have the skills and knowledge that allow them to see the bigger picture. This course will give the same to you – a holistic view of why certain businesses succeed and what needs to be done to improve their performance
2. Promotions – MBA students acquire valuable technical skills, which makes them the leading candidates for senior roles within corporations  
3. Secure Future – there is a high demand for skilled business executives in the job market, and you won’t have to be concerned about finding a job   
4. Growth – this isn’t a boring job. Every day, you will face different challenges that will test your existing skills   

This course comes with Udemy’s 30 day no-questions-asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!

Click the ‘Take this course’ button now! This will be one of the best decisions in your professional career!Who this course is for:

• People who want a successful career in Business
• Aspiring entrepreneurs
• Start-up founders
• Business executives
• Ambitious managers
• Individuals who want to start their own company, but have not had the necessary business training
• People who want to understand why some businesses are successful
• Business intelligence analysts
• Financial analysts
• Anyone who wants to learn the subtleties of Business Strategy, Management, Marketing, Accounting, Decision Making and Negotiation

Course content

43 sections • 186 lectures • 11h 29m total lengthCollapse all sectionsMBA in a Box: Introduction2 lectures • 7min

• What does the course cover?Preview05:11
• MBA in a Box: The Gamebook – Download it here01:40

Strategy: An Introduction3 lectures • 16min

• The role of Strategy and what makes a Strategy successfulPreview05:17
• The difference between Corporate and Business Strategy04:11
• The importance of the Mission, Vision, Goals, and Values statements06:13
• Strategy – An Introduction4 questions

Strategy: The industry life cycle model6 lectures • 20min

• The four stages of the industry life cycle model – An introductionPreview03:16
• The strategic importance of the industry life cycle model01:44
• The Introduction stage – A new industry is born04:44
• The Growth stage – An industry in its expansion phase03:20
• The Maturity stage – An industry at its peak02:51
• The Decline stage – An obsolete industry03:51
• Strategy – The industry life cycle model6 questions

Strategy: Porter’s Five Forces model – The competitive dynamics in an industry7 lectures • 25min

• Michael Porter’s Five Forces model01:53
• The threat of new entrants04:32
• The threat of substitute products02:59
• The intensity of current competition01:44
• The bargaining power of suppliers02:43
• The bargaining power of clients03:35
• Porter’s Five Forces framework applied in practice07:45
• The Five Forces model8 questions

Strategy: Game Theory – Studying the interaction between multiple parties4 lectures • 8min

• An introduction to Game Theory01:36
• Zero-sum games – approaching situations with a win-lose perspective01:32
• Non-zero-sum games – considering both cooperation and confrontation02:45
• Tobacco companies – a real-life example of Game Theory application02:19
• Strategy – Game theory3 questions

Strategy: Focusing on the inside of a business2 lectures • 7min

• Focusing on the inside of a business – An Introduction00:45
• A company’s life cycle model – what should be done at different stages05:55
• Strategy – A company’s life cycle model2 questions

Strategy: Acquiring a competitive advantage4 lectures • 11min

• The quest for a competitive advantage – An Introduction02:57
• The importance of building a sustainable competitive advantage02:58
• The role of resources and capabilities02:56
• Acquiring an actual competitive advantage02:22

Strategy: The three main competitive strategies5 lectures • 17min

• The three main competitive strategies01:44
• Cost leadership – sell cheap06:35
• Differentiation – be different02:56
• Niche (Focus) strategy – find your niche market03:28
• The danger of hybrid strategies02:43
• Strategy – Acquiring a competitive advantage & the three competitive strategies10 questions

Strategy: Corporate growth strategies5 lectures • 16min

• The types of growth opportunities companies pursue01:58
• Organic growth – building a solid foundation04:56
• Inorganic growth – leveraging M&A transactions01:56
• Horizontal integration02:34
• Vertical integration04:22
• Strategy – Corporate growth strategies4 questions

Strategy: The SWOT analysis framework2 lectures • 7min

• An introduction to SWOT analysis03:07
• SWOT analysis in practice – Starbucks03:35
• Strategy – SWOT analysis1 question

Strategy: Tesla – practical case study12 lectures • 1hr 14min

• Why a case study on Tesla?05:38
• Tesla’s mission and vision statements02:46
• Industry analysis – The electric vehicles market04:44
• More than an auto producer02:57
• Porter’s five forces analysis for Tesla08:40
• The company life cycle model02:29
• Why Tesla resembles Apple: A focus on Tesla’s competitive advantages11:46
• The relationship between Tesla and SpaceX02:06
• Competitive strategy03:53
• Tesla SWOT analysis10:58
• Personal branding techniques used by Elon Musk10:49
• How Elon Musk’s personal branding helped Tesla’s business07:02

Management: An Introduction5 lectures • 16min

• What are we going to see next01:00
• Why are managers needed in an organization?03:19
• What makes for a good manager?Preview04:15
• The different types of managerial roles03:28
• A manager’s main functions04:05
• Management – An introduction5 questions

Management: The Planning function7 lectures • 23min

• An Introduction to Planning01:05
• The objectives pyramid02:11
• Creating smart objectives – the SMART framework02:46
• Performing environmental scanning – competitor research at its best05:04
• Financial planning – break-even calculations03:20
• Budgeting04:41
• Project management03:40
• Management – The Planning function5 questions

Management: The Organization function3 lectures • 6min

• An Introduction to the principles of organization00:51
• The role of Human Resources03:10
• Planning HR needs02:22
• Management – HR introduction1 question

Management: The Staffing function – Pre-Hire activities3 lectures • 9min

• Recruitment of personnel – finding the right people who will help you succeed03:23
• The selection process03:58
• Meeting the candidate02:04
• Management – Recruitment2 questions

Management: The Staffing function – Post-Hire activities5 lectures • 13min

• Onboarding of selected candidates01:23
• The importance of Learning and Development opportunities02:35
• Giving productive feedback to employees04:29
• Organizing the performance appraisal meeting01:22
• Introducing fair compensation mechanisms03:00
• Management – On the job management3 questions

Management: The Leading function4 lectures • 13min

• Motivating employees – the core principles02:34
• Proven employee motivation tactics02:56
• Stress relief tactics03:31
• Terminating employee contracts03:41
• Management – Motivating employees4 questions

Marketing: An Introduction4 lectures • 12min

• Introduction to Marketing03:07
• What is Marketing’s role?Preview01:57
• Who works in Marketing?03:11
• Marketing’s key processes04:06
• Marketing – An introduction4 questions

Marketing: Building a Marketing Strategy7 lectures • 29min

• What is a marketing plan?02:12
• The psychology of customers – needs, wants, and demands03:37
• Conducting marketing research02:41
• The different stages of marketing research05:11
• Collecting Primary Data for Marketing Research04:40
• Performing client segmentation03:53
• Choosing a target customer group06:26
• Marketing – Building a Marketing Strategy7 questions

Marketing: How to set up an effective Marketing Mix1 lecture • 2min

• The four Ps of Marketing and their importance02:22
• Marketing – The Four Ps of Marketing1 question

Marketing: How to set up an effective Marketing Mix – Product decisions5 lectures • 15min

• The product concept02:18
• Classifying a firm’s products01:41
• The typical product life cycle04:53
• Product branding03:45
• Product packaging01:57
• Marketing – The product concept4 questions

Marketing: How to set up an effective Marketing Mix – Pricing decisions3 lectures • 8min

• The variables influencing product pricing02:15
• The demand curve02:23
• Performing break-even calculations03:35
• Marketing – How to set up an effective marketing mix3 questions

Marketing: How to set up an effective Marketing Mix – Place decisions3 lectures • 9min

• Setting up product distribution02:44
• Types of distribution channels04:19
• The advent of e-commerce02:19
• Marketing – How to set up an effective Marketing Mix – Place decision2 questions

Marketing: How to set up an effective Marketing Mix – Promotion decisions3 lectures • 7min

• The essence of marketing promotion02:26
• Creating a marketing campaign03:45
• The importance of social media00:54
• Marketing – How to set up an effective Marketing Mix – Promotion decisions4 questions

Marketing: How to set up an effective Marketing Mix – A dynamic concept1 lecture • 3min

• The four Ps of Marketing – A dynamic concept03:18

Marketing: Marketing strategy in the long run5 lectures • 19min

• Allocating the funds available for Marketing – The budgeting exercise01:24
• Using KPIs to improve decision-making02:02
• Short-term vs. Long-term marketing goals03:22
• Interpreting and calculating the Customer-Lifetime-Value formula03:17
• Case study: Coca-Cola and Christmas08:31
• Marketing – Growing a brand in the long run2 questions

Tesla’s marketing7 lectures • 18min

• Intro to Tesla marketing00:56
• Tesla’s segmentation problem03:05
• A proof of Tesla’s brand strength01:38
• Tesla’s pricing00:50
• Before or after savings?04:14
• Federal tax incentives for EVs03:05
• Tesla’s distribution strategy04:02

Accounting: An Introduction3 lectures • 11min

• Why do we need to learn Accounting?05:11
• How important is Bookkeeping?02:34
• The essence of Financial Accounting – Why is it helpful to investors?02:48

P&L, Balance Sheet and Cash Flow – The three main financial statements3 lectures • 13min

• The three main statements – An overview02:14
• The ingredients of the P&L statement06:06
• The building blocks of the Balance Sheet04:40

Revenue and cost recognition principles – This is how we register financials3 lectures • 7min

• Revenue recognition principles02:19
• Expense recognition principles02:02
• Historical cost and Fair Value Accounting02:14

Accounting: The fundamental Accounting principles you will need in business6 lectures • 21min

• The Accounting equation – A must for anyone who wants to understand financials02:05
• General and subsidiary ledgers – How bookkeeping is organized01:47
• Debits and credits – much easier than it sounds04:24
• The P&L T-accounts03:01
• D&A – How is it calculated04:27
• The double entry bookkeeping principle – You need to understand it well!05:19

A complete Case Study from scratch – Bookkeeping, P&L, and Balance Sheet5 lectures • 35min

• Accounting Case Study Part 110:24
• Accounting Case Study Part 207:39
• Accounting Case Study Part 307:30
• Accounting Case Study Part 408:14
• Course Challenge – Build a P&L and Balance Sheet from scratch01:19

Accounting: Understanding how to calculate cash flow5 lectures • 17min

• Calculating cash flow and seeing if a business is making money02:36
• Dissecting a cash flow statement02:09
• Cash flow computation techniques – The direct method01:59
• Cash flow computation techniques – The indirect method03:34
• Here’s how we can calculate cash flow06:18

Accounting: The importance of timing when registering financials4 lectures • 16min

• Revenue and expense recognition01:17
• Profit is different than cash – please remember that06:16
• The timing of payments – this is how business owners can improve their cash flow03:51
• The different types of accruals that may arise in an accounting transaction04:15

Accounting: An introduction to Financial Reporting3 lectures • 12min

• Working with financial statements02:33
• Let’s take a look at P&G’s financial statement06:53
• Who ensures the numbers in financial statements have been prepared correctly?02:33

Accounting: Financial statement analysis in practice8 lectures • 31min

• The four dimensions of financial statement analysis01:58
• Calculating subtotals, totals and year-on-year growth01:40
• The mechanics of financial statement analysis03:02
• Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis03:37
• Understanding how to calculate “Days”: DSO, DPO, and DIO01:23
• Financial ratios that are helpful to investors07:36
• Financial statement analysis in practice: Analyzing P&G’s financials (part 1)06:55
• Financial statement analysis in practice: Analyzing P&G’s financials (part 2)04:43

Negotiation: An Introduction3 lectures • 9min

• Intro to Negotiation01:37
• Why is negotiation a core managerial skill?Preview03:19
• Why are people bad negotiators?Preview03:52

Negotiation: The negotiation toolbox2 lectures • 7min

• Understanding BATNA04:11
• Reservation point and the Bargaining range02:50
• Negotiation: An Introduction5 questions

Negotiation: The importance of preparation3 lectures • 13min

• Assessing yourself04:22
• Assessing your opponent03:23
• Assessing the situation04:49
• Negotiation – The importance of preparation3 questions

Negotiation: Types of negotiation6 lectures • 24min

• Distributive negotiations (Slicing the pie)03:23
• Distributive strategies (Pie-slicing strategies)06:38
• Interest-based bargaining03:37
• Interest-based negotiation strategies05:14
• Claiming01:39
• Choosing the correct negotiation strategy03:57
• Negotiation – Types of negotiation5 questions

Negotiation subtleties that will help you in the long run5 lectures • 22min

• Aversive tactics and protecting yourself from them04:37
• Conflict resolution03:30
• Establishing trust06:23
• Broken trust and how to repair it03:09
• Mediums of negotiation04:12
• Negotiation – Negotiation subtleties that will help you in the long run8 questions

Negotiation: A Complete Negotiation Case Study1 lecture • 14min

• The negotiation between Disney and Lucasfilm13:57

Influence: The power of persuasion8 lectures • 29min

• Introduction to the six principles of Influence00:49
• Reciprocation05:05
• Consistency04:09
• Social proof04:25
• Liking05:12
• ScarcityPreview04:10
• Authority04:49
• Completing 100%00:27